20 November, 2012

Recommended book 'Laws of Simplicity'

Jeremy recommended the book 'Laws of Simplicity' by John Maeda.
I've been heard about John Maeda and seen his work through some books. 
He is great designer so it seems quite good for me to read this book.

http://lawsofsimplicity.com/

Manifesto


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JOONG GUL RO
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PG01 : Research Process
MA Communication Design
RAVENSBOURNE





- MANIFESTO -



Lead Question


How to make people being curious and a voyeur?


My background is advertising. When I worked in advertising industry, I always thought about the effective ways of getting attention from the public. Because the main purpose of advertising is to make
people pay attention to a product or service and ultimately consume.
In my view, curiosity and voyeurism is very effective for an advertising and marketing industry, also fine art, contemporary art and film. Therefore, there are many things about voyeurism in all types of the arts and design.
My research key words are voyeurism and curious. In my opinion, every person has this kind of desire and instinct.





23 October, 2012

13. Web sites


About Advertising
Ads of the world   http://adsoftheworld.com/
D&AD | The white pencil   http://www.dandad.org/

About Charity
Save the children   http://www.savethechildren.net/


12. People's mind about charity


Today, many people donate 
to help the poor people and countries


BUT


They are simply satisfied with a single donation.

and some of them 

Do not care about how the money is spent.




11. New lead question.


How to make people being 
curious and a voyeur?

How to use voyeurism
for a public campaign
to change people’s mind?


10. Life and voyeurism


Nowadays, we can’t avoid voyeurism.


CCTV (Closed Circuit Television)

the main purpose of CCTV is security …
According to a research in Korea, when Korean people commute to work and back home, they are exposed to CCTV 70 times a day. Even though it’s for security reasons, some people are obviously looking at what you are doing, and still now as you can see there are lots of CCTVs even Ravensbourne as well.


And cinema

Some people, who work in film industry, say that cinema is a perfect place for being a voyeur. Because you can watch what people are doing in films with very dark condition in the cinema. Of course it is not illegal but it’s a kind of voyeurism as well.


Mass media

such as TV, Magazine and news as well.
We can watch and read what people are doing now a days. Especially about celebrities, politicians and royal families. That’s why so many paparazzi are working now. Also some famous TV programmes are using voyeurism. For example, Big Brother, Hidden Camera shows and tabloids.


SNS (Social Network Service)

Today, so many people are using Social Network Service such as Facebook, Twitter, Linked in etc. SNS users enjoy looking what other people have done and thought on the SNS web sites. Some people even use SNS sites to look at their ex boyfriends and ex girlfriends.


Those things can be the same as a voyeur.

Moreover, Psychoanalysts say that watching porn films and reading porn magazines are also a kind of voyeurism.   So we are all voyeurs.

09. Voyeurism Examples of advertising













08. Examples of films for voyeurism






07. Examples of photography


Out My Window 
by Gail Albert Halaban






06. Examples of contemporary art


Diana 
by Mark Wallinger
British artist








05. Examples of painting

Lady Godiva 
by John Collier (1850-1943)

There is a famous painting that depicts a beautiful young woman riding naked on a white horse. It was the masterpiece “Lady Godiva” by British painter John Collier in 1898.






Diana and Actaeon 
by Tiziano Vecellio (1488?-1576)



















04. People who related with voyeurism


Jacques Lacan (13 APR 1901 – 9 SEP 1981)
French psychoanalyst and psychiatrist 

According to his theory, the relationship of the subject with the desire to look and awareness that one can be viewed. The gaze can be motivated by the subject's desire to control the object it sees, and an object that can likewise capture and hold the subject's eye.



Alfred Hitchcock (13 AUG 1899 – 29 APR 1980)
English film director and producer 

He said. I’ll bet you that nine out of ten people, if they see a woman across the courtyard undressing for bed, or even a man puttering around in his room, will stay and look; no one turns away and says, ‘It’s none of my business.’ They could pull down the blinds, but they never do; they stand there and look. 
Alfred Hitchcock quoted in Truffaut, Hitchcock: The Definitive Study of Alfred Hitchcock, p. 216


03. Definition of voyeurism


voyeurism  
|ˈvoiyəˌrizəm; voiˈyərˌizəm; vwäˈyər-| noun
the practice of obtaining sexual gratification by looking at sexual objects or acts, especially secretively.

voyeur  
|voiˈyər; vwä-| noun
a person who gains sexual pleasure from watching others when they are naked or engaged in sexual activity.
a person who enjoys seeing the pain or distress of others.

peeping tom
a person who obtains sexual gratification by observing others surreptitiously, especially a man who looks through windows at night.





11 October, 2012

just Notice

I decided to make two learning log separately PG01 and PG02 because it is easy to view for me or others.

02. Brainstorming


29.9.12


Voyeurism
Interactive

Voyeurism / Immersive, Immersion / Visual effect as an idea / Product

Brainstormed with fellow students.  (25 Sep 2012)

01. Lead question


26.9.12

How to use voyeurism for communication design or advertising?

The thing what I concern about is 'voyeurism'. Because my professional field is advertising so I would like to use it for advertising or communication design.
In my view, voyeurism is a kind of human's instinct or desire so that I might make people pay attention into my work through using voyeurism.